Internet Marketing Services
5.0 Rating on GoogleWhat the check covers
A presence check is a written inventory of every place a customer meets your business before they call. It is not a redesign and not a sales pitch. It lists what exists, what is wrong, what is missing and what each fix is likely to return, so the work can be put in order. For an owner of a business in Montgomery County, Alabama, the useful question is not "are we online" but "which of these places is a stranger most likely to see first, and is it right".
The answer depends on the customer. Where people have little local history, they lean on search, Maps and reviews to choose, and online marketing for businesses in Montgomery County, Alabama has to account for that. Where they live and work close to home, "near me" searches matter. The Census survey data below shows how the county compares with a typical Alabama county on the measures that shape those habits.
Who is searching
| Measure | Montgomery County | Typical Alabama county | Typical U.S. county |
|---|---|---|---|
| Renter households | 42.8 percent | 25.8 percent | 26.1 percent |
| Median age | 36.9 | 41.1 | 41.4 |
| Adults with a bachelor's degree | 33.7 percent | 16.4 percent | 21.1 percent |
| Workers who work from home | 6.3 percent | 3.9 percent | 7 percent |
| Commutes of 30 minutes or more | 6.6 percent | 18.6 percent | 14.3 percent |
Census ACS 5-year estimates, 2018-2022. Typical means the median county.
Reading the table
About 42.8 percent of households rent, against 25.8 percent in the typical Alabama county, so a large share of customers have moved recently and know no one to ask about a plumber, a dentist or an accountant. For them, reviews and Maps are the reference. The county is also younger, with a median age of 36.9, and the share of adults with a bachelor's degree is 33.7 percent against 16.4 percent for the typical Alabama county, so a business that looks out of date on a phone loses people fast.
Only 6.6 percent of workers commute 30 minutes or more, against 18.6 percent in the typical Alabama county, which means customers tend to live and work close together and search close to home. Work-from-home sits at 6.3 percent, above the Alabama figure of 3.9 percent, so some searching happens during the working day, not only after hours. Each of these points lands on a different line of the audit sheet.
The audit sheet
| Surface | What we check | Who sees it first in the county |
|---|---|---|
| Google Business Profile and Maps | Name, address or service area, hours, categories, phone, photos and posts | Customers near downtown, East Montgomery and Pike Road searching from a phone |
| Website | A page for each service and each place, speed on mobile, tap to call, directions | Anyone who clicks through from Maps or search, including households weighing a drive across town |
| Reviews | Recent, specific, answered, and listed under the same business name everywhere | Newcomers and renters who have no one to ask |
| Social profiles | Current hours, offers and a link that works | Younger households and people who find out about events and openings there |
| Email and text | A way to reach past customers, appointment reminders, one follow-up message | Repeat customers and office managers buying on a schedule |
| Tracking | Call tracking, form tracking and Search Console set up before any other change | You. Every other row is judged through this one |
Four kinds of business
Law offices count 162 locations, about 2.5 times the typical county, so the first check is how your practice reads beside many similar profiles: practice-area pages, provider names, consistent details and reviews that mention what you actually do.
Cloverdale and the Garden District have housing from roughly 1875 to 1949 and the east side is newer, so pages that name older-home problems and newer-build problems separately help. The phone number needs to be the first thing on every mobile screen.
East Montgomery holds the city's two largest malls and downtown draws visitors to the ballpark and civil rights sites. For these businesses, hours, photos, menus and directions on the Google listing matter more than an elaborate website.
Buyers at the state offices, Maxwell-Gunter, the universities and the hospitals read capability pages, check that the details match and look for a plain contact path. The check focuses on credentials, clear service descriptions and a form that goes to a person.
Where customers spend the day
| Sector | Workers | Share of workers |
|---|---|---|
| Health care and social assistance | 13,577 | 13.8 percent |
| Manufacturing | 12,059 | 12.3 percent |
| Public administration | 10,558 | 10.7 percent |
| Retail trade | 10,189 | 10.4 percent |
| Education | 9,010 | 9.2 percent |
| Accommodation and food services | 6,918 | 7 percent |
Census ACS 5-year estimates 2018-2022, workers 16 and older by industry.
Words on a proposal
Online marketing and internet marketing describe the same field, and agencies use them alongside digital marketing without agreeing on exact boundaries. What matters is the list of deliverables. A proposal should name the surfaces it will fix, the order, how contacts will be counted and what the monthly fee covers. The digital marketing page lays out the thirteen-week sequence that follows an audit, and the SEO page explains how the website and listings rank.
When the check is done you receive a ranked list: the fixes that unlock the most contacts first, the ones that need a decision from you, and the ones that can wait. It will also say what not to buy. Reviews and tracking tend to land near the top for most businesses in Montgomery County AL because newcomers rely on them and everything else is measured through them. A plan for internet marketing across Montgomery County, Alabama starts from that list, not from a template.
Where a check can lead
Questions
For online marketing, or internet marketing as some owners call it, we review your Google Business Profile, your website on a phone, your reviews, your social profiles, your directory listings and your tracking, then write up what is wrong, what is missing and what to fix first. You receive the list with the reasoning, so you can act on it whether or not you hire us for the work.
Almost always the listing. It is cheaper, it is what most people see first and it affects every click sent to the site. We rebuild a website when the check shows pages that cannot load fast on a phone or cannot hold the pages your services need. Gold includes a managed website for that case.
People who have just moved have no neighbors to ask. In a county where more than four in ten households rent, a steady flow of recent, specific reviews carries more weight than a polished ad. We recommend a simple way to ask for them and a habit of answering each one.
Usually. Downtown customers include office workers, visitors and people who search in a lunch hour, while Pike Road households search from home or on the commute along Troy Highway. The listing categories, page wording and even the hours shown may differ. We check each place you serve against the way people there search.
After the check, Organic Growth Silver is $1,495/mo for search and Maps work without a website, Gold is $2,495/mo with a managed website and Platinum is $3,495/mo. RankGuarantee™ is $495/mo for 25 landing pages. Paid ads are separate, from $895/mo. There is no setup fee and no contract.
Yes, because it reaches customers you have already won at almost no cost per message. A short appointment reminder and a once-a-season note to past customers is usually enough. Many small businesses skip it and then pay for ads to reach people they already know.
Place a test call from a phone that is not your own, fill in your own contact form and then check that both show up with the right source. We run those tests before changing anything else. If a tracking setup cannot tell a call from search listings apart from a call from an ad, every later number is guesswork.
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Get in Touch
Send us the name of your business and we will look at what a stranger finds. Call 610-825-4363 or email hello@getphound.com.