Pike Road
The county's only other incorporated place and the one with its own school system. Give it a full page: the drive along Troy Highway, the communities you cover and the work you do most there.
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Get results in days, not monthsResults in days, not monthsSite structure
The simplest structure that works for a county like this has four layers: a home page that states what you do and where, one page for each service, one page for each place that you genuinely serve and can describe, and a contact page with the phone number, the address or service area, hours and directions. The layers link to each other so that a visitor can move from a service to a place and back without a search.
We recommend a single domain rather than a separate site for each town. Separate sites split your reviews, links and effort, and several near-identical sites can read as thin. This is how we approach web design for Montgomery County AL businesses: a single site that says, in your own words, how you serve Pike Road differently from the downtown area is stronger and easier to maintain. The search engine optimization for those pages follows from the same map, and it applies equally to a shop in the city and a contractor who travels across Montgomery County, Alabama.
Place pages
town
The county's only other incorporated place and the one with its own school system. Give it a full page: the drive along Troy Highway, the communities you cover and the work you do most there.
unincorporated community
An unincorporated community about 9 miles southwest of the city that grew from a railroad stop. A short page works, with directions from the interstate and a clear statement of your service radius.
unincorporated community
Its own ZIP code, 36057, and state campuses that people use as landmarks. Use those landmarks in directions, and include the ZIP code in the text of the page.
unincorporated community
A rural community on US 31 also recorded under an older name, Colquitt. Mention both names, the drive time and when you schedule jobs there, since travel is part of the service.
unincorporated community
A small community on US 331 where open country begins. One short page or a section of a southern-communities page is enough.
city sector
The fastest growing part of the city, with newer homes and the largest malls. A page here can speak to new residents who are still choosing their first local provider.
Who is looking
| Measure | Montgomery County | Typical Alabama county | Typical U.S. county |
|---|---|---|---|
| Median age | 36.9 | 41.1 | 41.4 |
| Renter households | 42.8 percent | 25.8 percent | 26.1 percent |
| Adults with a bachelor's degree | 33.7 percent | 16.4 percent | 21.1 percent |
| Residents 65 and older | 15.6 percent | 19.4 percent | 19.4 percent |
| Median home value | $151,300 | $129,000 | $159,500 |
Census ACS 5-year estimates, 2018-2022. Typical means the median county.
Anatomy of a place page
A place page is not a list of town names. It is an honest description of how you serve that place. Start with a first paragraph that states the service, the community and the way a customer reaches you. Follow it with the work you do there most often, written in plain terms, and with one or two details that only a business that has been there would know, such as which highway you take or how you schedule a visit that far from your base.
Add a short section on what is different about that place. In the older neighborhoods near downtown, housing is often much older than on the east side, and that changes what customers ask about. In Pike Road, many households are new and have not yet picked a provider. In the southern communities, drive time is part of the service. Finish with a clear call to action, a local phone number if you have one and a link back to the service pages that matter most.
Resist the urge to publish a page for every community in the county on day one. A thin page with only a place name and a paragraph of generic text does little for visitors and little for search. Build the pages that you can fill with real information, then add more as your work and reviews expand.
The first visit
Many first visits to a service business happen on a phone, often while the person is standing in a driveway or sitting in traffic. The top of every page should offer a tap-to-call button, a text option where you accept texts, directions or a clear service area, and the hours. A visitor who has to scroll to find a phone number is a lost inquiry.
Forms deserve the same restraint. Ask for a name, a phone number, the service and the community, and stop. Every extra field lowers the number of completed forms. Keep the thank-you page useful by saying when you will reply, since that page is also where we can verify that a form was submitted and where it came from.
Speed is part of design. Compress images, keep scripts few and test the page on a mid-range phone with a modest connection, which is closer to what a Pintlala visitor uses than a fast desktop in an office. A site that loads quickly is also easier for search engines to read.
Routes to name
| Route or landmark | How to use it on a page |
|---|---|
| Troy Highway (US 82 and US 231) | Runs about 12 miles between central Montgomery and Pike Road. A Pike Road page should name this route and the drive in plain words. |
| US 31 south | The way to Pintlala, about 15.6 miles from the city. A page for the southern communities can use it as a landmark. |
| US 331 south | Serves Snowdoun, about 9.5 miles south of Montgomery, along the line of the old Federal Road. |
| Interstates 65 and 85 | Both meet at Montgomery, so directions from the interstate belong on every storefront page. |
| Atlanta Highway | The commercial corridor through Dalraida on the east side. Businesses on it are found from the road first. |
| Montgomery Regional Airport (Dannelly Field) | About 7 miles southwest of downtown, so directions from the airport are a natural line on a storefront page. |
Distances are approximate and come from the county place brief.
Build order
Start with what produces revenue. Each service page names the work, the places covered and the next step.
One page with the phone number, form, hours and a map, linked from every other page.
The two markets with the strongest growth get their pages first, using real details about the work done there.
Hope Hull, Mount Meigs, Pintlala and Snowdoun follow, as short pages or grouped sections.
Add pages that answer common questions and place review requests where happy customers will see them.
Plans
Questions about web design
Usually no. One domain with a strong Pike Road page keeps your reviews, links and effort together, and it is far easier to keep accurate. A separate site is worth considering only when it is a distinct business with its own name, its own customers and its own phone line, because then it can stand on its own.
Only as many as you can describe truthfully. A contractor who works across the county might need a page for Pike Road, one for the east side and one grouping the southern communities. A single-location shop may need one page and a good contact page.
A managed website is included in Organic Growth Gold at $2,495 per month. Silver at $1,495 is for businesses that already have a site, Platinum is $3,495 and RankGuarantee™ at $495 covers 25 landing pages. Plans are month to month with no contract and no setup fee.
Not always. If your site loads fast, works on a phone and has pages for the services you sell, we may improve it in place. If it is built on a template that cannot hold place pages, we recommend a rebuild.
It can if old page addresses disappear without a plan. Before launch we list the pages that already earn visits, map each old address to its new home, keep the ones that work and check the site again after it goes live. A careful move protects what you have and gives the new pages a base to build on.
Yes, if you actually serve them. Naming a place such as the Air Force base area or the downtown state offices helps customers who search by those names, and a sentence about how you handle access or scheduling there builds confidence. Do not list a place you do not serve, since the page should be accurate first.
We draft the page structure and copy from what you tell us about your services and places, then you review it. The text should sound like your business, and it should include facts only you know, such as how you handle a job near Pintlala.
Explore more
Get in Touch
Share your services and the communities you cover, and we will sketch the pages the site needs before anything is built. Call 610-825-4363 or email hello@getphound.com.
